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Shareology: How Sharing is Powering the Human Economy, by Bryan J Kramer
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Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection--our fundamental need to share information, stories, and emotions.
Sharelogy explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands. It is meant for entrepreneurs and marketers who want to make their content more valuable, shareable, and for individuals who want to understand the power of sharing to grow their personal brand.
Kramer's best-selling second book, Shareology raced onto the USA Today's Top 150 Book List the week of its release, as well as onto #1 on Amazon in four categories includingBusiness & Planning, Strategic Planning, Hot New Releases and Communications, and Business Best Sellers Top 25 and Jack Covert Selects list on 800 CEO Reads.
Shareology includes:
- The Shareology Backstory
- Sharing in the Human Economy
- The Importance of Context
- The Human Business Movement
- Sharing: A Sensory Experience
- Timing Is Everything
- Redefining Influencers Inside and Out
- Connections and Conversations
- Creating Shared Experiences
- Social Selling Helping
- What Makes Stuff Worth Sharing
- Brands on Sharing
- The Sharing Future: What's Next?
- Sales Rank: #109788 in Books
- Published on: 2015-07-14
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .50" w x 5.51" l, .0 pounds
- Binding: Paperback
- 220 pages
About the Author
Bryan Kramer is a renowned global speaker, consultant and trainer. He's also one of the world's foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social.
In a unique sharing experiment conducted in his recent TED Talk at IBM titled Why Sharing is Reimagining Our Future, Bryan witnessed the true power of sharing when inspiration combined itself with reach and technology. The results were stunning - 21 million impressions in just 4 hours, spanning the globe to over 10 countries. No stranger to lists, Having worked hands-on as a senior advertising account executive, interactive planner and strategist, managing consultant, online producer, and marketing consultant for some of the Bay Area's largest marketing firms, Bryan has built his career on understanding every part of this business.
As President/CEO of PureMatter, Bryan's leadership has steered the agency to consistent growth over the last 10 years, earning it a spot as one of the fastest growing private companies in Silicon Valley for over five years by the San Jose/Silicon Valley Business Journal.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Discover Exactly How to Share in Valuable Ways That Truly Support Others and Thus Yourself
By Kare Anderson
For the first time, get actionable insights -- for work and other parts of your life -- on how to be your best for others in how you share your knowledge and other resources in ways that are actually helpful to others. This is a vital behavior in our increasingly complex, connected world where bad and good things can hit fast, have deeper impact and be initiated by more kinds of people. Read Kramer's book for inspiring examples and concrete suggestions for optimizing your talent for the greater good and you, like Bryan, can turn the page to the next chapter of the adventure story you were truly meant to live.
5 of 5 people found the following review helpful.
Techno-Based Sharing Doesn't Create Barriers; It Removes Them
By Shel Horowitz-GreenAndProfitable .com
20 and 30 years ago, a lot of pundits worried out loud that the digital future would be a lonely one. One of those pundits was Faith Popcorn, whose negative picture of the future appalled the young Bryan Kramer. If you had any doubt that they were wrong, Bryan Kramer will set you right. He shows over and over again how the digital world *enables* a sharing mindset that--far from destroying connections--creates real connection among people who might never meet in person at all, or never meet without the technology platform (think AirBNB, Uber, etc.)
I've been part of the sharing economy since before it was digital, and I've experienced this personally in hundreds of ways, in dozens of sectors. For example, I love being in a live event with people I know from an online community. There's this wonderful phenomenon: 1. Read name tag. 2. Widen eyes and shriek an excited "It's you, in person!" or some variation. 3. Big hug. 4. A deep conversation because you can pass the first four or five levels of get-to-know-you chit-chat. I didn't even meet Jay Conrad Levinson, with whom I've co-authored one bestselling (Guerrilla Marketing Goes Green) and one forthcoming (Guerrilla Marketing to Heal the World) book, until the first book was done. I was actually at his house when he got his author copies.
3 of 3 people found the following review helpful.
2 books, really. Why sharing is important & how to do it and how to look at business communications through a filter of sharing.
By Alan Berkson
Shareology is really two books in one. The first "book," comprised of the first 4 chapters is a how-to for getting started and being successful with social and digital media. Bryan Kramer does a really good job of defining the challenges and pitfalls as well as the value proposition of sharing. And it's not necessarily only for business. Bryan understands better than most the value of trust and authenticity in building not only your business brand but your personal brand as well, and that understanding the psychology and mechanics of sharing is a critical 21st century skill. It's this part of the book that I'd love to have everyone on my marketing and sales team read. And my high school age kids. And their friends. My parents. Everyone, really.
Bryan describes the second part of the book as "in the weeds" and indeed it is. It's a survey of everything the modern day marketer, salesperson and even customer service person should be aware of including tools, platforms, and metrics looked at through the filter of sharing along with plenty of examples and use cases. It's fairly comprehensive but at odds with the first part of the book in terms of tone and audience. This part is definitely for experienced salespeople or marketers, and deals with more complex topics like listening, scaling engagement, crisis management in digital media, real-time marketing and the good/bad/ugly of technology and automation in digital.
It reminds me of the old Saturday Night Live Commercial for Shimmer: "It's a floor wax/It's a dessert topping." Shareology is two books in one. Both really good. Both worth reading. But maybe not the same audience. Still, if your job involves communications, I recommend you read these...er...this book.
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